Blossom Rock

Engagement

“This is the power of gathering: it inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive.” -Alice Waters

There’s no doubt collective experiences are the cornerstone of community. Some of the most cherished moments happen when people gather, and the value of togetherness is even more evident today.

When renowned place maker, Brookfield Residential, invited our Cohere team to help shape the community life plans for Blossom Rock at Superstition Vistas, we jumped right in.

Their 1,400-acre master-planned community is emerging in Apache Junction, Ariz. (about 45 minutes east of Phoenix) with the stunning Superstition Mountains in clear view.

As the dirt turns and the built environment is formed, our team has been tasked with drawing up blueprints for the signature events and celebrations that will animate the Blossom Rock brand pillars and inspire residents to find purpose, live authentically, and thrive, together. It’s what we like to call ‘the secret sauce’ of the community.

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“I think one of the big advantages of us working in close collaboration with our developer partners is that we have the opportunity to be at the table from the beginning, participating in shaping the vision of what the community will ultimately become,” says Suzanne Walden-Wells, Cohere chief engagement officer.

Brookfield Residential has laid out brand pillars for Blossom Rock that signify the lifestyle and look of this growing place: Inspired Outdoor Adventure, Superstition Mountain Theater, Enriched Living, Transformative Ranch. These pillars reflect both the Developer’s passion for crafting incredible neighborhoods and their commitment to stakeholder expectations.

As cultivators of community, Cohere has the know-how to bring these brand pillars to life in meaningful, approachable ways. We’re the dreamers and the doers who can lift the Developer’s vision and marketing messages off the page and turn them into reality.

Before we start the event planning, we sketch out a profile of the place. What’s the story of the land? Who are the people living in the area? What’s the culture? What defines the geography? What are the popular pastimes?

With the Blossom Rock brand pillars as the backbone, we dive into all aspects of the place so we can see, feel, and imagine what might be possible.

“We learn a lot about the community through conversations, questions, and really thinking about what sets it apart and what residents will want to experience,” says Trish Robinson, Cohere executive director.

With a spectacular setting, thoughtfully designed parks, and an extensive trail system, the outdoors will be a big part of life at Blossom Rock, and we’re designing events and celebrations to complement that vibe.

“We’ll talk with the developer about the positioning of the outdoor amenities – like pavilions, stages, and seating areas – so  that a neighbor can be in one of the parks and have an eye shot of the sunset against the Superstition Mountains,” says Suzanne. “Seemingly small decisions can be absolute game changers that transform a park excursion into a celebration of natural beauty.”  

The events will likely evolve (and new ones will take shape) as residents share their passions and perspectives. But what will remain steadfast are the benefits of creating a cohesive place that strengthens the community’s identity and sense of pride. It’s the idea that this is our home and we’re all in this together, so let’s celebrate that.

With a strong draw to the outdoors, the signature events will embrace Blossom Rock’s setting via fall harvest parties, music and art festivals highlighting local artists, al fresco family-style culinary experiences, seasonal wildflower walks and community hiking events, and celebrations of neighborhood milestones. We’re also staying mindful of opportunities to welcome in the extended community to share in the beauty of the space. And we’ll lean into the notable American West background of Apache Junction by incorporating historical theater and storytelling experiences. These events will be replicable, scalable, and set the rhythm for life in Blossom Rock from the very start.

When there’s authentic, meaningful engagement, the effects are neighborhoods that outpace others in sustainability, value, and desirability. It’s why at Cohere we put great value on building connection and community. It’s good for the value of the place, it supports the physical and mental health of the people living there, and it builds a collective sense of purpose. And oh by the way, it’s also a whole lot of fun.

Quotation

Great places don’t happen by accident.  Great places are the result of a thoughtful vision that is cared for and nurtured as the community matures.  Based on a long history of design excellence and a deep understanding of how communities evolve, Cohere is committed to preserving and enhancing the built environment of the communities it manages with the objective that each community gets better with time.

JT Elbracht

Architect
Elbracht+Company, LLC

Quotation

Rarely do you meet a collaborator who shares the dream and then turns it into a reality. The Cohere Team does just that. From the early discovery of “localness” of place to the universals of enlightened community management, the Cohere team listens, explores, questions, and creates.

Sandra Kulli

President
Kulli Marketing

Quotation

Cohere has been a great partner in the management of our associations at McWhinney. While they are more than adept at traditional association management, the secret sauce lies in their unique ability to promote community engagement through creative events and programming.

Kyle Harris

Sr. Vice President Community Development
Baseline General Manager
McWhinney

Quotation

When executed well, a strong sense of Community is a significant competitive advantage in the master planned community business.  But, when executed with thoughtful planning followed by intentional action, a sense of Community is the legacy of great development.

Brad Chelton

President, Texas
Land & Housing Development
Brookfield Properties Development

Quotation

The Cohere team are master creators and connectors of people, places and everlasting memories that transform real estate to the forever fabric of our lives.

Denise Resnik

CEO
First Place AZ & DRA Collective

Quotation

Cohere's unique approach to community building created a vibe and energy that attracted homebuyers and was well received by residents. They cemented Eastmark amongst the top best-selling and best-living communities in the nation. Given Cohere’s success with Eastmark, we have engaged at two of our new master planned communities to provide the community building. We really appreciate and value what Cohere brings to our projects.

Dea McDonald

President, Arizona
Land & Housing Development
Brookfield Properties Development

Quotation

I’m a big believer in the community-building model that Cohere has perfected. Grounded in the full spirit of community and enriching people’s lives, this unique, collaborative approach was key in distinguishing and growing the value of communities developed by DMB Associates during my tenure there.

Charley Freericks

Catellus Development Corp.

Quotation

Cohere’s innovative approach to engagement, connectivity and partnerships helped shape Eastmark’s unique culture and establish its roots. Now, 10 years later over 18,000 residents maintain this mindset and continue to grow our Legacy community. At Brookfield, we strive to create legacy master-planned communities where people lead richer, more connected & fulfilling lives that add value to the larger community. With Cohere’s partnership and expertise, we believe that this is exactly what we have achieved at Eastmark.

Eric Tune

Sr. Vice President
Land & Housing Development
Brookfield Properties Development