Kissing Tree

Cohere’s unique digital approach allows the flexibility to build an intuitive website that accommodates the distinct needs of the community for which it’s being built. Through more than a decade of software vetting — which our team continues as emerging platforms are developed — we’ve found that there isn’t an out-of-the-box digital solution that comprehensively solves for the messiness of community.  

Instead, our expert in-house team crafted a best-in-class digital solution that allows feature customization to be added as needed per community. Our digital tools put user experience at the forefront, while meeting a community’s needs online and in real-time. 

“One of the key things we did was work with Kissing Tree staff to bring their offline processes online,” says Jennea Bono, Cohere senior digital communications manager. “Converting paper forms to online tools was a huge process relief for the on-ground team that helped them better support resident engagement. And having online forms with extensive conditional logic made it super easy for residents to navigate life in their community from both their desktop and their mobile device.” 

We also added email marketing tools to Kissing Tree’s digital portfolio. They allow our team to send regular, targeted, branded email updates to resident inboxes so they can stay in the loop on operations and engagement news.  

Whether you want a robust site full of customization or a simpler version that keeps site build costs to a minimum, our in-house team are experts in designing, developing, and maintaining best-in-class digital tools that meet the requests and budget considerations of the developers and residents we serve.  

We embrace the opportunity to work with developer marketing teams to sustain the community vision, value, and esteem — part of our process is to customize site styling and email templates to match community brand standards.  

“The community website is an important asset of the residential association. The community is making a long-term investment to enhance communications and engagement for residents that supports our shared goal of enriching lives today and into the future,” says Jennifer McSweeney, Cohere director of communications. 

Cohere staff collaborates with board members, resident leaders, and external vendors to identify expectations, opportunities, and challenges. We continue to vet a wide range of products, apps, and tools that can stand-alone or integrate into our digital presence to accommodate community needs. And we regularly report analytics to show the efficacy of our digital approach.  

Our methods for community management are unique, and life in our communities is robust and diverse, so we’ve identified and perfected the best mix of digital tools needed to manage our distinct business processes, and those of our community partners and stakeholders.