“We translate the creation and operation of a deeply engaged, cohesive place into real estate value for the developer,” says Todd. “If people are a part of something they’ll hang around, if they’re not, it’s easy to say goodbye.”
Engagement planning involves understanding the demographic and leaning into what they value, and we know the 55+ demo from our work with Victory at Verrado. It’s a discerning audience that appreciates communication early and often, and opportunities for input. And we’re tailoring events and activities to fit this active adult lifestyle, reignite their lifelong passions, and open the door for new ones.
We know community happens where people gather, so community amenities are prime spots to program.
The Great Barn at Mulberry Farms feels like the neighborhood living room where we’ll set the stage for game nights, birthday parties, book club chats, and happy hours at the Silo Bar.
The Great Lawn is a 10,000 square foot oasis of recreation in the center of the community where we’ll coordinate yoga sessions, outdoor movie nights, live bands, dancing under the stars, and new neighbor meet ups.
The Great Mile is the community’s mile-long trail system with exercise stations along the way. This is where we’ll cultivate community walking groups, bike tours, nature talks, and more.
Four-legged family members are celebrated at Mulberry Farms, so pet programming (with extra treats and water on hand) is a must.
With many veterans calling Mulberry Farms home, we know patriotic pride runs deep, so a Veterans Day celebration is in the works.
And we’re also planning a celebration of small-town living called “Mulberry Days” (a nod to the beloved TV show’s “Mayberry Days”) with pie baking contests, community cookouts, live music, and lawn games.
Our team goes all in on engaging residents early and often, and programming evolves along with the community. We strike up conversations with residents at events, we see who sticks around to help clean up, and who shows up again at the next shindig. These are the people who will likely help plan future activities, start a club or group, lead a philanthropic effort, coordinate welcome gifts for new neighbors, and rally other residents to get involved.
“At Cohere we create frameworks based on our experience and then we work with the local residents to bring them to life,” says Todd. “The best part is when residents start co-creating along with us—that’s where the magic happens.”
Read more about Cohere and The Great Street partnership innovating the single-family rental market.
