Verrado

Engagement

“Nothing liberates greatness like the desire to help, the desire to serve.” - Marianne Williamson

Verrado is a thoughtfully crafted community in the heart of the Sonoran Desert. It’s set amid picturesque foothills, pristine desert landscapes, and the majestic White Tank Mountains in Buckeye, Arizona.

There’s a small-town charm here, where tree-lined streets and cozy neighborhoods make way for passionate people rallied around a shared purpose. There’s a drive to champion quality education, welcome new business ventures, and support the needs of the greater region. And there is an undeniable spirit of giving.

At Cohere, one of our key community engagement services is philanthropic strategy and development. We seek out service opportunities and set up give-back structures so residents can make impactful contributions right in their own neighborhood.

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2K+

lives saved from blood donation drives.

5K+

needy families provided holiday gifts.

1M+

meals packed for malnourished children.

We know when neighbors come together to support a cause, that’s where true teamwork happens, strong bonds are forged, and the satisfaction of doing good for others elevates the entire community.

Cohere’s on-the-ground Community Life team and the Verrado Assembly, residents, and community partners launched The Giving Tree in 2007 to inspire a passion for service and an ongoing commitment to the community. This philanthropic program was designed to support Verrado’s commitment to volunteerism and charitable endeavors. Program volunteers seek to understand the issues, needs, and opportunities that exist in the greater region, and then provide accessible, hands-on outlets to get involved.

The first event associated with The Giving Tree was the American Cancer Society’s Relay For Life of Buckeye, which brought the greater Verrado community together in the fight against cancer.

“There was a Verrado family whose son was diagnosed with cancer, and Verrado’s director of engagement at the time saw it as an opportunity to host a Relay For Life event in the community,” says Rhiannon Miett, Cohere client engagement manager. “The whole community came out to rally around the cause and support this local family. Verrado residents ended up raising more money than any other Relay For Life group that year. It was a home run and it’s how The Giving Tree got its start.”

In subsequent years, The Giving Tree has made a sizable impact by supporting causes near and dear to the hearts of Verrado residents.

There are diverse organizations that make up The Giving Tree, where volunteers dedicate their time and talent to fundraising efforts and community outreach programs throughout the year. Verrado residents can submit a volunteer interest form to match their service interests with opportunities, and non-profit partners can submit requests for assistance, like volunteers, donations, and event promotion.

“The Giving Tree encourages partnership with non-profit partners in and around Verrado. When neighbors come together for a cause in their own backyard, it’s really powerful,” says Rhiannon.

Through the work of The Giving Tree, do-good residents have rolled up their sleeves to serve meals at the Phoenix Rescue Mission, host recurring blood drives, forward the mission of the White Tank Mountain Conservancy, and facilitate community events to raise funds for local schools, homeless outreach, arts programs, rotary clubs, healthcare services, animal rescue groups, first responders, and religious organizations.

The Giving Tree is also an actual living, breathing part of the community with deep roots in the Verrado soil. A majestic Southern Live Oak, The Giving Tree, planted in Verrado’s Grand Lawn, stands tall as a steadfast symbol of the community’s philanthropic nature.

Our team’s work in establishing The Giving Tree speaks to our expertise in making connections and fostering introductions, offering guidance on philanthropic campaign logistics and volunteer recruitment, and keeping the spirit of giving and drive to do good alive and well in a community.

No doubt, giving back is good for the soul and great for building community. Beyond the brick-and-mortar, authentic, collective experiences are the cornerstones of healthy, thriving, sustainable developments. And our Cohere team has the knack and the know-how for orchestrating those experiences. The result is communities that outpace others in desirability, value, and reputation.

Great places don’t happen by accident.  Great places are the result of a thoughtful vision that is cared for and nurtured as the community matures.  Based on a long history of design excellence and a deep understanding of how communities evolve, Cohere is committed to preserving and enhancing the built environment of the communities it manages with the objective that each community gets better with time.

JT Elbracht

Architect
Elbracht+Company, LLC

Rarely do you meet a collaborator who shares the dream and then turns it into a reality. The Cohere Team does just that. From the early discovery of “localness” of place to the universals of enlightened community management, the Cohere team listens, explores, questions, and creates.

Sandra Kulli

President
Kulli Marketing

Cohere has been a great partner in the management of our associations at McWhinney. While they are more than adept at traditional association management, the secret sauce lies in their unique ability to promote community engagement through creative events and programming.

Kyle Harris

Sr. Vice President Community Development
Baseline General Manager
McWhinney

When executed well, a strong sense of Community is a significant competitive advantage in the master planned community business.  But, when executed with thoughtful planning followed by intentional action, a sense of Community is the legacy of great development.

Brad Chelton

President, Texas
Land & Housing Development
Brookfield Properties Development

The Cohere team are master creators and connectors of people, places and everlasting memories that transform real estate to the forever fabric of our lives.

Denise Resnik

CEO
First Place AZ & DRA Collective

Cohere's unique approach to community building created a vibe and energy that attracted homebuyers and was well received by residents. They cemented Eastmark amongst the top best-selling and best-living communities in the nation. Given Cohere’s success with Eastmark, we have engaged at two of our new master planned communities to provide the community building. We really appreciate and value what Cohere brings to our projects.

Dea McDonald

President, Arizona
Land & Housing Development
Brookfield Properties Development

I’m a big believer in the community-building model that Cohere has perfected. Grounded in the full spirit of community and enriching people’s lives, this unique, collaborative approach was key in distinguishing and growing the value of communities developed by DMB Associates during my tenure there.

Charley Freericks

Catellus Development Corp.

Cohere’s innovative approach to engagement, connectivity and partnerships helped shape Eastmark’s unique culture and establish its roots. Now, 10 years later over 18,000 residents maintain this mindset and continue to grow our Legacy community. At Brookfield, we strive to create legacy master-planned communities where people lead richer, more connected & fulfilling lives that add value to the larger community. With Cohere’s partnership and expertise, we believe that this is exactly what we have achieved at Eastmark.

Eric Tune

Sr. Vice President
Land & Housing Development
Brookfield Properties Development

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