Innovating the single-family rental market

Cohere and The Great Street Company announce partnership to bring the “feel good” power of community to the single-family rental market, beginning with Mulberry Farms in Phoenix Prescott Valley.

“We put a lot of time and effort into designing and developing a model for rental communities that builds synergy and connection, and promotes socialization and wellness,” says Charlie Williams, co-founder, The Great Street Company. “We are confident in our partnership with Cohere to take what we’re building and actualize it with our residents.”

The partnership between Cohere and Great Street is grounded in both organizations’ shared vision for community. It plays to the key strengths of Great Street in thoughtful community design and development and Cohere in crafting authentic opportunities for resident engagement and connection.

“We know we can achieve more partnering with Cohere than we can on our own,” says Dave Grounds, co-founder, The Great Street Company. “Both Cohere and Great Street are bringing much-needed innovations to community building that starts with Mulberry Farms in Prescott Valley and grows from there.”

Mulberry Farms is the first of many communities The Great Street Company plans to build based on this intentional vision for charm and connection. This includes a highly amenitized community with traditional, timeless neighborhoods that offer opportunities for synergy and closeness with neighbors.

“Humans are hard-wired for connection,” says Todd Hornback, CEO, Cohere. “When it comes to community, it doesn’t matter if you rent or own your home, we all crave belonging and togetherness; we all need neighbor-to-neighbor care to thrive.”

Cohere has a proven track record of community management services that emphasize relationships and equal focus on engagement, communications, and operations to activate community in purposeful ways.

“The partnership between Cohere and Great Street brings a new, purposeful community life experience to the rental market that enriches lives and creates value,” says Todd. “And we’re just getting started.”

Read more: Case Study: Creating Community Engagement Programs | Mulberry Farms & The Great Street Company